Or at the very least it needs to adapt or it’s going to die. Given that an open rate of 20% is considered an industry high (more data from MailChimp, in case you were in any doubt), 80% of the emailed population don’t get around to open these sterling email missives. Now let’s be conservative [...]

In my previous life as a webmaster I was called on to develop monthly web performance reports for consumption by the whole marketing organization. At one time these had been documents that were mailed around, but we decided the best approach was to build a web…

Christopher Hosford over at BtoB Magazine ran an interesting piece on IBM’s foray into the field of marketing automation focusing on the recent spate of acquisitions here at IBM. I thought it would be worth expounding on how each of these acquisitions fits…

I’ve recently been turned on to the Rebooting the News podcast hosted by web/media luminaries Dave Winer and Jay Rosen. Their experience is manifest in the low key, dare I say low-fi, approach to podcasting. If you’re looking for scripted professionalism, you’ll have to look elsewhere. This is the rumpled jacket Columbo of broadcasting. What [...]

Got caught up on a discussion around what screen resolutions most people use these days to view blogs. Made me dig into the trusty Google Analytics to see if I could discover anything for this very blog. This is what I found: Less than 10% of the audience use 1024×768 or less. Given that the [...]

Did you know that @developerWorks is IBM’s biggest Twitter profile? With over 33,000 followers, this syndication channel has some serious clout:

I recently had the opportunity to catch up with Frank Carlos, a grassroots marketing expert on the IBM developerWorks team. Among his many accomplishments has been the development of the @developerWorks Twitter profile which has amassed a princely 33,000 followers. In my mind, this makes Frank something close to the Ashton Kutcher of the B2B [...]

You may be aware of the Google Feedburner service: a great tool to add significant power to your RSS feed. What you may not be aware of are some of the other features Feedburner offers. In this post I’ll explain some of the features we’ve been testing here on…