I recently had the opportunity to catch up with Frank Carlos, a grassroots marketing expert on the IBM developerWorks team. Among his many accomplishments has been the development of the @developerWorks Twitter profile which has amassed a princely 33,000 followers. In my mind, this makes Frank something close to the Ashton Kutcher of the B2B [...]

I better get the disclaimer out of the way first. I have no idea how I came across this. I checked into my personal computer around 11 yesterday morning to find this page staring me down on my browser: If you must, check out this brazen masterpiece for yourself. It could be I inadvertently clicked [...]

The SES team in conjunction with Hubspot recently hosted an excellent presentation by Karen Wikre , Google’s Sen ior Manager of Corporate Communications. Karen has been at Google for over 7 years and in that time has played a prominent part in bringing blogs…

Those SES guys in conjunction with Hubspot just hosted an excellent presentation by Karen Wikre, Google’s Senior Manager of Corporate Communications. Karen has been at Google for over 7 years and in that time has played a prominent part in bringing blogs into the center of Google’s communication strategy. Why the empasis on blogs? As [...]

News evolves. We’ve gone from print to radio, TV and wait for it… the internet. The humble press release has had to evolve too. As an in-depth piece in Econsultancy points out about the emergence of TV: Companies sprang up to service this need and PR people had to learn a new skill – video [...]

It appears there is a whole discipline around how journalists use links in posts: link journalism. This is a thorny subject as it involves passing authority onto a third party over who you may have no control. Ryan Thornburg offers a cheat sheet on curating links to his journalism students. Items covered include verifying the [...]