Bill Crowley, VP, Group Publisher, Data Center Media, TechTarget, ran this lively discussion on producing good online content for IT professionals.

Get your head around the prospect

The Heath brothers call it the curse of knowledge. Whatever way you frame it, there is always a problem when an expert tries to communicate to a novice… empathy towards the uninitiated is hard to maintain.  This is particularly true of documents produced for IT prospects: the audience may…