Or at the very least it needs to adapt or it’s going to die. Given that an open rate of 20% is considered an industry high (more data from MailChimp, in case you were in any doubt), 80% of the emailed population don’t get around to open these sterling email missives. Now let’s be conservative [...]

LinkedIn is cited as a key tactic used by marketers to reach a B2B audience, according to a recent study by BtoB and the Association of National Advertisers. Generally, marketers are making a stronger push into social media, with 57% saying they are either currently utilizing social media, as opposed to 15% in an earlier [...]

Bill Crowley, VP, Group Publisher, Data Center Media, TechTarget, ran this lively discussion on producing good online content for IT professionals. Get your head around the prospect The Heath brothers call it the curse of knowledge. Whatever way you frame it, there is always a problem when an expert tries to communicate to a novice… [...]