LinkedIn is cited as a key tactic used by marketers to reach a B2B audience, according to a recent study by BtoB and the Association of National Advertisers.
Generally, marketers are making a stronger push into social media, with 57% saying they are either currently utilizing social media, as opposed to 15% in an earlier study.

(Source: [...]

Bill Crowley, VP, Group Publisher, Data Center Media, TechTarget, ran this lively discussion on producing good online content for IT professionals.
Get your head around the prospect
The Heath brothers call it the curse of knowledge. Whatever way you frame it, there is always a problem when an expert tries to communicate to a novice… empathy towards [...]