Those SES guys in conjunction with Hubspot just hosted an excellent presentation by Karen Wikre, Google’s Senior Manager of Corporate Communications. Karen has been at Google for over 7 years and in that time has played a prominent part in bringing blogs into the center of Google’s communication strategy.

Why the empasis on blogs?
As Karen points [...]

News evolves. We’ve gone from print to radio, TV and wait for it… the internet. The humble press release has had to evolve too. As an in-depth piece in Econsultancy points out about the emergence of TV:
Companies sprang up to service this need and PR people had to learn a new skill – video news.
So [...]

It appears there is a whole discipline around how journalists use links in posts: link journalism. This is a thorny subject as it involves passing authority onto a third party over who you may have no control.
Ryan Thornburg offers a cheat sheet on curating links to his journalism students. Items covered include verifying the accuracy [...]

Funny thing about working for an uber-company is that sometimes you learn about the cool stuff being produced through external sources. Such was the case this week when the excellent FIR podcast made an obscure mention to IBM’s augmented reality (AR) app for Wimbledon.
Tantalized, I had to look further. And this is what I discovered:

Nice, [...]

Google recently acquired MetaWeb.
Interest was piqued in the tech industry press.
For instance Giga Om’s Liz Gannes tried to explain why the big G picked up this relatively unknown semantic web service:

The Register also picked up the news, gleaning information from a YouTube video on MetaWeb’s site, amongst other sources:

Where do they source their news? Both [...]

Fellow IBMer Kevin Czap recently took the position of the community manager for the developerWorks Cloud Computing Central group. DeveloperWorks is IBM’s central external resource for developers and IT professionals and Kevin defined his role as follows:
The Community Managers act as an advocate for the Community. They are the eyes and ears of their respective [...]

I first came across Rob Cottingham late one Friday afternoon a couple of months ago whilst looking for something off-topic to kick-start the weekend and was fascinated to find an artist talking in detail about his art (in this case, creating a lightbox from his Mac to trace up a cartoon).
Exploring further, I realized Rob’s [...]

Paul Gillin penned an excellent article on the rise of social media in the B2B space for the latest edition of B-to-B Online. As the veteran tech journalist points out, marketers are now showing a higher comfort level with using social media, as evidenced by the ‘Twitter and Facebook emblems sprouting up on business Web [...]