In Unica’s recently published ‘State of Marketing 2011’ study , measurement and analytics was identified as the top bottleneck for the 279 marketers polled: This is the first year that this has registered as the top pain point. I’d suggest one reason for…

It’s South by Southwest time and I’m one of the many that just couldn’t make it there. Still, that doesn’t stop me wanting know what’s going on. And given that I do the majority of reading on my phone these days, a mobile app makes perfect sense. So that’s what we have here. Twoogle is [...]

We currently use Unica NetInsight as our web analytics to…

In a panel discussion today on social listening at the swanky new SF PeopleBrowsr office, the interest graph formed the basis of a lot of the discussion. I guess I’m out of touch with social media monitoring as this concept was new to me. First we had the social graph, of which I’m aware: a [...]

2011 is quite a year for IBM. It marks its one hundredth year as company; as a brand. What does this mean to me. Partly a reflection on what a brand means. Especially as I’m one of the newer entrants and wasn’t around when Big Blue was busy innovating punch card systems, typewriters, mainframes and [...]

Integrating search engine marketing (SEM) and search engine optimization (SEO) projects and teams is a best practice that can deliver a powerful Virtuous Cycle.  Built on the foundation of an analytics platform such as Coremetrics Continuous Optimization…

Early birds catch the blogworms. Or so suggests research by blogging metrics maniac Dan Zarrella. You have the best chance of getting eyeballs to your posts if you get that content out before 10am US Eastern time. In a recent webinar hosted by Hubspot, Dan unleashed a torrent of findings from his surveys and research [...]

In a recent interview with David Meerman Scott of Web Ink Now, Ben Edwards, VP Digital Strategy and Development here at IBM talked of the move from outbound to inbound marketing .

See an excerpt of the interview:

What exactly does this mean?…