Category Archives: lotusphere

Creating a social business through developerWorks: the GoMidjets story

Even though I wasn’t at Lotusphere this year, I did get a sneak peak at Stacy Pschenica’s presentation on the value of the developerWorks community: to members, partners and thankfully (given the source of my salary) IBM.

One particular slide jumped out:

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This is the impressive story of GoMidjets, a provider of configuration management plug-ins for IBM Rational software. GoMidgets founder Tamir Gefen was a user of Rational CM and ALM who originally used developerWorks Rational forums to solve problems and pick up tips. Before long he found himself contributing heavily on Rational forums – providing simplified and automated processes to help other users work more efficiently. This led to the creation of GoMidjets: an IBM partner offering plug-ins and professional consulting for IBM Rational ClearCase. Tamir continued to use the developerWorks forums for obtaining product feedback, development and brainstorming around ideas. 

As he pointed out in an earlier interview with Valerie Skinner,

"I use developerWorks as a focused network to communicate with professionals from the Gurus to the users. Through developerWorks, I get to hear what people have to say, learn new ideas, get technical information and more. I like to think I don’t just gain from it but also contribute. More than anything, I use it to answer questions in the Rational ClearCase and ClearQuest forums. I enjoy solving users’ problems."

Tamir now receives 40% of his leads from the developerWorks network. How’s that for a living, breathing example of social business?

Some key points that come out of the GoMidjets story:

  • Social networks represent great assets for business development. Forums contain detailed market intelligence: users openly share their pain points. If you can help address these, you could be looking at a viable business proposition.
  • Don’t underestimate the altruistic motive. Look to add real value to the community. Spend time answering questions rather than just pumping out sales/marketing messages. Develop relationships: who know where these will lead in the future?
  • Take the risky business of product development out from behind the closed doors of your organization. Think of forums as focus groups where you can obtain user feedback and find out if a new feature really does have legs, or is just an attempt to solve a non-existent problem.

Want to replicate the GoMidjets story?

Our forums are one of the most popular areas of our site – check them out. If you would like to setup a specialized group with the opportunity to collaborate over files, activities, bookmarks and more, go right ahead. If you have a message to share or would like to provide regular updates to our community, request a blog via the link on this page.

Stacy took the opportunity to talk a little further about the developerWorks mission to the Lotusphere video press gang:

Have your own social business stories to share? Comment below!

#LS11

Lotusphere 2011 opening session: mobile, social business has arrived

Lotusphere Opening General Session So IBM’s premier social business event, Lotusphere 2011, is now fully underway.

Who better to get things started than Hollywood legend Kevin Spacey: few have done a better job of capturing the zeitgeist. Whether it’s a portrait of middle-aged, middle-America ennui in American Beauty or producing the Aaron Sorkin-scripted dissection of the rise and rise of Facebook (‘The Social Network’), Kevin Spacey is a man with his proverbial finger on the pulse. (If you missed it, I can recommend his recent appearance on the Colbert Report). “Stay open and listen to other’s points of view” is one of his takeaways.

Key themes from this year’s opening:

Marketing page creation

The energetic Brian Cheng shows off some of the powerful new features of Lotus Connections 3 (LC3) for building an external web presence. Drag-and-drop functionality allows a marketer to build a web landing page on the fly – fully incorporating those social features demanded by the market today. You can even see how the experience will be for someone who is logged in to the community (eg. maybe they see their network connections and have the ability to comment on specific parts of the page) versus what a new visitor will see. Full integration with Coremetrics and SugarCRM means you have can see instantly just how well the page is performing.

Interesting development from Lotus Connections given its general perception as an intranet tool. Will we see a further crumbling of the iron curtain that separates the intranet from the external presence of an organization? 

The mobile experience

As mobile usage continues to soar, we demand more of our web applications to be accessible from our smart phones as we wait in line for our Chai Tea Latte. This morning we see multiple demonstrations of just how LC3 performs in the mobile space. Cheng shows how marketing pages created with the Customer Experience Suite can have a specific look for a specific device (in this case demonstrating how the site will appear on an iPad). We also see how presentations shared within LC3 can also be viewed via a Blackberry app. The Sametime messaging system will have mobile support, making it easier to get on the phone when your Sametime instant-messaging chat conversation goes south.

Video support

During the demo, the Lotus Connections team show new web-based video capabilities integrated with enterprise communications systems like Polycom. For instance, video conferencing a la Skype can be embedded directly into the page of a presentation, creating a more interactive experience. The team showcases web-based video so there is no need for the installation of any plugins. Not quite sure what technology underpins this but there is the announcement of a big commitment to HTML5 in the later press conference (yey!). 

Sub-communities

So you want to organize your communities by brand, function, department, etc. LC 3 now supports sub-communities so that you can group together related networks. All settings (including permissions) can be defined at the sub-community level. So, for instance, you can use one sub-community to surface part of a project for external stakeholders whilst keeping the internal workflows more private.

Integration of mail and social

Activity streams can be woven into the mail experience (regardless of mail server) so a user can see all conversation in a single interface. No doubt this will continue to grow and form the segue of modern corporate communications, especially amongst the younger workforce who relate to email the way I relate to fax technology.

So, a lot to look forward to in the next three days in Orlando as IBM’s vision of social business unfolds.

Be sure to check out the live stream recording and live blogging from ReadWriteWeb.

Photo courtesy of Jacques Pavlenyi.

#LS11

Lotusphere 2011 is coming to a social network near you

Collaboration, social networking, disruptive technologies, social media… the list goes on. Lotusphere is IBM’s premier event dealing with this emerging space where technology intersects with people intersects with business.

The event takes place from Jan 30 – Feb 3 in that last vestige of sunshine at this time of year: Orlando, Florida.

As you’d expect for a conference covering all things social, there are a number of ways to connect if you can’t make it down there this year.

Definitely check out the social media aggregator pulling together relevant content from blogs, Twitter, Flickr and YouTube. If you are planning on generating one iota of content around the event, register and remember to use #LS11 or #LotusKnows  in your blog posts/tweets to bask in the social glow this aggregator provides.

For the big announcements, keep an eye on the Livestream channel which will be broadcasting highlights from across the conference.

For the extended community (albeit in Twitter, YouTube, Facebook…), the developerWorks team have done an excellent job of putting together a community page.

Let’s face it, Orlando’s a fitting place for a conference on social business: this has to be one of the ‘hottest’ areas of the tech industry right now.

#LS11