This in-depth SEM session tried to debunk some of the myths floating around the industry (and many of the halls around SES). I found this one of the most interesting sessions and it did actually cover interesting points that fly in the face of conventional wisdom. Moderator: Chris Zacharias, VP Search Sales, Omniture Panel: David [...]

Subtitle: How The Art of Storytelling Matches Up With the Business of Marketing Stories have been around since the beginning of communication, and there’s a reason: it’s a form of communication that beats all others when it comes to delivering a memorable, motivating, and meaningful message. This is another session that deals with the popular [...]

What you do with visitors after you get them to your site was a common topic this year.  By improving the site conversation rate for traffic delivered by search can make or break a campaign. In this session, ‘persuation architect’ Bryan Eisenberg teamed up with Brett Crosby, one of the founders of Urchin (now Google [...]

In this session, representatives from all the major search engines explained what has been happening in the universal (blended) search space over the last year. You’ve probably noticed that more and more other media are showing up in the search engine results pages (SERPs). Think video clips, images, blogs. These and other verticals are now [...]

If you are a marketer working in the B2B tech field, you’ve probably noticed there’s a dearth of marketing studies in this area. eCommerce reports are ten to penny but precious few researchers seem interested in this area. For that reason I was particularly happy when I came across this report by Enquiro entitled ‘Marketing [...]

Being one of the evangelists of our corporate blogs, I still occasionally come up against the question of whether anyone actually still reads blogs. This seems bizarre to me on two grounds. First is my background in search. A good blog has frequently updated content and an in-built linking structure. Two facets that Google and [...]

God knows Seth Godin doesn’t need any more press. however, i would like to highlight the double bell curve he threw as a crumb to his adoring masses recently (OK, I know I’m one of them): The thrust of the post? When you’re creating an advert or a marketing campaign, don’t go for the double-whammy [...]