Grid | Fleur | Dots | Abstract
Switch layout |
Sides
 


More about me

corporate blogging news

corporate blogging news

corporate blogging news

Tags:

b2b marketing bit.ly blog advice blogging blogging tips buddypress corporate blogging guidelines Corporate Blogging News corporate blogging tips CoTweet facebook for immediate release friendfeed gigaom google hubspot ibm iphone mashable Microblogging pagerank ppc pr reputation management Sandy Carter scoble sem seo social media social media marketing social media monitoring social media release social networking Social networks tech marketing twitter Twitter advice video WordPress youtube

 
 
Inside SEM
 

Making sure your YouTube videos rank

Daryl Pereira on December 3, 2008
Categories: Inside SEM, Marketing, SEM Info, Social networks, Web Marketing, Web2.0
Tags: , ,

The Underground Confessions blog recently covered the thorny subject of driving more traffic to your YouTube video content. They suggest the term YouTube Ranking Optimization (YRO) as a description for this field, which I’m sure is set to grow – especially as more and more companies now take the plunge into using YouTube as a [...]

Read more

Search Engine Strategies San Jose 2008 Sessions

Google engineers talking openly about the latest challenges in indexing web content. Search marketers getting their heads around building promotions on Twitter.  Lunch networking sessions exploring obscure tips and tricks. This year’s San Jose SES had it all, with a glow-in-the-dark Google Dance to boot.
Although SES hosts events around the globe, the San Jose event [...]

Read more

Post-Click Marketing: Converting Search Engine Traffic

There were many sessions at SES San Jose 2008 on getting more value from SEM traffic and improving the usability of SEM landing pages. Although not so well attended (being the last day of the conference), this session did contain many useful tips and tricks for landing page optimization.
Moderator:
Anna Maria Virzi, Executive Editor, ClickZ
Speakers:
Carrie Hill, [...]

Read more

Creating a Cohesive Search Strategy Across Multiple Business Units

If you have ever grappled with trying to create SEM strategies for companies with more than one business unit or how to sell in the value of SEM to upper management, then this session was for you!
David Roth did a particularly good job of explaining how he created the current SEM strategy for Yahoo (to [...]

Read more

Semantic Search: How Will It Change Our Lives

Daryl Pereira on August 26, 2008
Categories: Inside SEM, Online marketing events, SEM Info, SES San Jose 2008, Web Marketing, Web2.0
Tags:

I didn’t get to cover this one, but Lisa Barone for Bruce Clay, Inc. did a great job:
http://www.bruceclay.com/blog/archives/2008/08/semantic_search.html
What is semantic search? A way of finding meaning in those 2-3 words you type in the search bar. Search for ‘Definitely, Maybe’, you get music-related results  for Oasis. Search for ‘Marriott San Francisco’ and you get a [...]

Read more

Duplicate Content & Multiple Site Issues

So, it appears that I’m not the only one grappling with how to cope with duplicate content issues and content replicated in different places.
The session on this issue at SES attracted a sizeable crowd and a whole clutch of questions at the end.
Mark Jackson (of Vizion Interactive) gave a lively presentation with useful tips. If [...]

Read more

Advanced B2B Marketing

This was a great session given that there is so much emphasis on eCommerce at these online marketing events. Thinking of B2B marketers and their specific needs (eg. lead gen, dealing with the organization, making a case for SEM) made for a well-attended session.
Moderator:
Jeffrey Rohrs, Vice President, Marketing, ExactTarget
Speakers:
Barbara C. Coll, CEO, WebMama.com Inc.
Patricia Hursh, [...]

Read more

5 Things no one will tell you about SEM – SES

Daryl Pereira on August 24, 2008
Categories: Inside SEM, Marketing, SEM Info, SES San Jose 2008, Web Marketing
Tags: , ,

This in-depth SEM session tried to debunk some of the myths floating around the industry (and many of the halls around SES). I found this one of the most interesting sessions and it did actually cover interesting points that fly in the face of conventional wisdom.
Moderator:
Chris Zacharias, VP Search Sales, Omniture
Panel:
David Rodnitzky, VP, Strategy, PPCAdBuying.com
Terry [...]

Read more
Next Page »
 
 


 

Powered by WordPress