In the current edition of Analytics, a cross-brand team from IBM (Irv Lustig, Brenda Dietrich, Christer Johnson and Christopher Dziekan) explain IBM’s view of the structured data…
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Using structured data analytics to make better business decisionsCritical issues in business analytics: James TaylorDecision management expert and consultant James Taylor was ‘cornered’ recently at the IBM IOD conference and asked to explain the present and future of business analytics. An eloquent speaker and veteran in this field, James does a great job of highlighting… Read moreIBM’s marketing automation solutions: a primerChristopher Hosford over at BtoB Magazine ran an interesting piece on IBM’s foray into the field of marketing automation focusing on the recent spate of acquisitions here at IBM. I thought it would be worth expounding on how each of these acquisitions fits… Read more |
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