Category Archives: cuny

The business value in social networks

I just had the wonderful opportunity to present to the students of City University of New York (CUNY) along with Bilal Jaffery on where we see the business value in social media.

You can watch the presentation, which is part of the ongoing Roundtable series here:

CUNY Presentation: The Business Value in Social Networks from Daryl Pereira on Vimeo.

Or rifle through the slides:

Bottom line is that social media is transforming the way we do business: we are realizing massive efficiencies and humanizing corporations by providing employees the tools and knowledge to develop deeper relationships with each other and the extended ecosystem. Gone are the days when communications from a brand only came through the marketing and communications department.

As with any presentation, the following Q&A session was fascinating. Questions ranged from how does an individual make a dent in the social media landscape to how do you expand into foreign markets. We also touched on how we use crowdsourcing here at IBM for feedback on everything from our social media guidelines to the positioning of marketing campaigns.

More on the CUNY Institute for Virtual Enterprise