A nice little article covering the state of corporate blogging in India. Perhaps a little critical given that this is probably close to the same as the situation in most other countries. Let’s face it, there’s only a handful of companies that have really embraced this rather than just paid lip service.
For how much longer will an internet account guarantee full access to all (public) corners of the internet? Perhaps not too long if the telco’s have anything to do with it. Funny that this legislation has even come up – to most of us it’s our god-given right to have access to an internet connection that can see everywhere! However, the whole move smells of AOL’s attempt at a walled garden some ten years ago. Will restricting content or charging for premium services work in a competitive environment? I’m saying ‘no’. This could be the saving grace for all the libertarians out there.
In the second of a series of posts for the Online Journalism Blog, Student Online Journalist of the Year Jack Templeton writes about how important blogging has been to his career and what blogging means to him.
Looking to build a successful blog? Then you should check out Strategies and tools for corporate blogging. John Cass writes with some experience, being a seasoned blogger at PR Communications. A central tenet: blogging is about listening, and involves customer service and product development.
Have we passed the tipping point for corporate blogging? Has the introduction of a new corporate blog become as ho-hum as the introduction of a new corporate website was back around 1998?
In an interesting article that cuts through the hyperbole surrounding corporate involvement with social media, Lois Paul from the world of PR lays down some no-nonsense truths: evaluate the company mission and channels before jumping in, and remember this is just an evolution – don’t panic.
If you’re a freelance corporate blogger, you’re a marketer. If you’re a marketer, that means you’re going to be selling what the company that hired you produces. Read more about the pitfalls of getting involved with corporate blogging.
It is already possible to distinguish accurate, well-written online journalism from rubbish. If you’ve ever felt cynical about citizen journalism and all the Web 2.0 over-hype, then ‘Democracy or Anarchy?’ may well be for you.