One of the so-called rules of social media is that you should adopt a personal voice. After all the medium is all about helping companies look less monolithic and to engage on a one-to-one basis, right? Well, not necessarily, according to Ann All’s article in IT Business Edge. Content is content, and as long as [...]

Should you ensconce all your social media buffs into one team? Geoff Livingston wrote a great post against this siloization (is that a real word?) claiming that social media can touch every part of the organization and so doesn’t deserve to be hived off in a special unit (normally within marketing or communications).
He makes the [...]

If you’re using Twitter for business purposes you’ve probably already realized some of the shortcomings of most Twitter tools:

Managing multiple accounts can be tricky
Having multiple authors for a single channel can cause confusion and duplication
Dealing with actionable Tweets
Creating groups and categories for incoming Tweets

Whilst there are tools that let you perform some of these functions [...]

David Caolo offers some great tips as much on writing as on blogging. Don’t over-edit in the early stages, be prepared for inspiration from anywhere and setup a writing den, are gems in this list.
Tips for consistently good blog posts
News highlights
Twitter will remain online free for all (Which? News)
It looks like there will not be [...]

Cornelius Puschman is undertaking some interesting research into corporate blogging and computer-mediated communication. He’s published his formidable bibliography. Great if you’re looking for academic literature around corporate communications… now where’s that extra time I put aside for reading?
Read more
News highlights
Why Should I Create a Business Blog? | Chief Ingredient, Inc.
A nice concise round-up of [...]

This week, there continues a flurry of posts offering advice in the wake of Forrester’s report on the lack of trust in corporate blogging. The rub here is how to maintain transparency and fair-mindedness on a blog that on one level is a corporate communications tool.
Meanwhile, a web communications researcher within Daimler, the German car [...]

This week I want to highlight a report from eMarketer that reports small businesses intending to spend 25% more on social networking in 2009 than they did in 2008.
Perhaps more of this segment’s audience now uses these tools (another report this week states 35% of adults are members of a social network). Perhaps small businesses [...]

Problogger runs a great post on what you can do with the spare time you can gain from not obsessing over your blog stats. So, rather than looking at who’s coming to your blog and what they do when they get there, concentrate more on getting more (and better) traffic to your site.
There are some [...]