It’s getting easier and easier to add those nifty social features that make it easy for anyone to Tweet a post, grab your RSS feeds, visit your Facebook page, and all the other features that supplement a bulk-standard blog. Wibiya is a service that allows you to add all this functionality to a toolbar at [...]

So, Twitter recently announced that it is going to roll the popular retweeting service (a way of forwarding Tweets around originally developed by Twitter users, not the company) into the core Twitter application and its API. Great news for all us Twitter nerds out there, but rather than issuing a press release for this announcement, [...]

In what seems like a lifetime ago (about 4 years past), I worked search marketing on the agency side. As an account manager, I spent many a meeting reassuring hyperactive marketing execs that great Google rankings (well, this also included Yahoo and Microsoft back then) were just around the proverbial corner. With search, the grunt [...]

Frank Strong has put together a great post detailing the strategy that Ragan used to influence a blogger who was a sole negative voice in an otherwise sea of positive feedback on a new product launch. The team involved brainstormed and came up with a multi-faceted approach involving a number of actions. The ones that [...]

Looking over past blog posts, I’ve noticed that I do have a penchant for hyperbole. However, if you have a little over six minutes of your time to spare and want tips on running social media programs for a large brand, then don your headphones and listen to this short video from Richard recorded at [...]

Charlene Li, co-author of the excellent ‘Groundswell: Winning In A World Transformed By Social Technologies’, will be presenting a one-hour webcast on social media trends, how to create customers who evangelize for your company, and how to establish and support relationships between and among your customers. According to the blurb: Corporate executives are faced with [...]

Do we need to be taught how to share our personal feelings with friends and followers on Facebook/Twitter? Apparently USA Today thinks so. On one level this seems somewhat strange: it’s like being ‘taught’ how to write a personal diary by an over-pedantic English teacher (use “you are” rather than “you’re”). On the other hand, [...]

One of the so-called rules of social media is that you should adopt a personal voice. After all the medium is all about helping companies look less monolithic and to engage on a one-to-one basis, right? Well, not necessarily, according to Ann All’s article in IT Business Edge. Content is content, and as long as [...]