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corporate blogging news

corporate blogging news

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Corporate Blogging Advice
 

Blog early, share late: research findings

Early birds catch the blogworms. Or so suggests research by blogging metrics maniac Dan Zarrella. You have the best chance of getting eyeballs to your posts if you get that content out before 10am US Eastern time. In a recent webinar hosted by Hubspot, Dan unleashed a torrent of findings from his surveys and research [...]

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The role of the social media strategist

As always, some thought-provoking research is coming out of the Altimeter group around the maturing (and increasingly frustrating) role of the social media strategist. At the crux of Jeremiah Owyang’s report is the notion that the growing challenges of the social media strategist role could push him/her into a reactive corner, just responding to the [...]

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What is the ideal blog template width?

Got caught up on a discussion around what screen resolutions most people use these days to view blogs. Made me dig into the trusty Google Analytics to see if I could discover anything for this very blog. This is what I found: Less than 10% of the audience use 1024×768 or less. Given that the [...]

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Blog posting made easy: Windows Live Writer

If you’ve ever had a problem losing a blog post to an errant web-based WYSIWYG editor, or have struggled cutting and pasting from an MS Word document into a blog post, then you might want to take Windows Live Writer for a spin.   This small Windows desktop client plays nicely with all the major [...]

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Your blog homepage: To excerpt or not to excerpt?

I manage a small coterie of blogs that on average receive about 20,000 page views per month. Somewhere between 16-19% of these visitors touch the homepage somewhere on their travels. The clear majority actually enter through the homepage. Bottom line: the homepage is pretty damned important. This recently brought me onto an argument on what [...]

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Blogging: the Google way (webcast with Karen Wickre)

Those SES guys in conjunction with Hubspot just hosted an excellent presentation by Karen Wikre, Google’s Senior Manager of Corporate Communications. Karen has been at Google for over 7 years and in that time has played a prominent part in bringing blogs into the center of Google’s communication strategy. Why the empasis on blogs? As [...]

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Google’s use of its corporate blogs for handling announcements

Google recently acquired MetaWeb. Interest was piqued in the tech industry press. For instance Giga Om’s Liz Gannes tried to explain why the big G picked up this relatively unknown semantic web service: The Register also picked up the news, gleaning information from a YouTube video on MetaWeb’s site, amongst other sources: Where do they [...]

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Engaging a social media agency? SMG provides template questions

Those far-reaching tentacles of Shel and Neville over at the FIR Podcast picked up an informative new document from the Social Media Group titled ‘Social Media RFP Template’.  As more and more agencies from across the marketing spectrum (and in particular SEO and PR) now offer social media services, how do you separate the wheat [...]

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