Those far-reaching tentacles of Shel and Neville over at the FIR Podcast picked up an informative new document from the Social Media Group titled ‘Social Media RFP Template’.  As more and more agencies from across the marketing spectrum (and in particular SEO and PR) now offer social media services, how do you separate the wheat [...]

It’s getting easier and easier to add those nifty social features that make it easy for anyone to Tweet a post, grab your RSS feeds, visit your Facebook page, and all the other features that supplement a bulk-standard blog.
Wibiya is a service that allows you to add all this functionality to a toolbar at the [...]

So, Twitter recently announced that it is going to roll the popular retweeting service (a way of forwarding Tweets around originally developed by Twitter users, not the company) into the core Twitter application and its API.
Great news for all us Twitter nerds out there, but rather than issuing a press release for this announcement, Twitter [...]

In what seems like a lifetime ago (about 4 years past), I worked search marketing on the agency side. As an account manager, I spent many a meeting reassuring hyperactive marketing execs that great Google rankings (well, this also included Yahoo and Microsoft back then) were just around the proverbial corner. With search, the grunt [...]

LinkedIn is cited as a key tactic used by marketers to reach a B2B audience, according to a recent study by BtoB and the Association of National Advertisers.
Generally, marketers are making a stronger push into social media, with 57% saying they are either currently utilizing social media, as opposed to 15% in an earlier study.

(Source: [...]

Frank Strong has put together a great post detailing the strategy that Ragan used to influence a blogger who was a sole negative voice in an otherwise sea of positive feedback on a new product launch.
The team involved brainstormed and came up with a multi-faceted approach involving a number of actions. The ones that resonated [...]

Looking over past blog posts, I’ve noticed that I do have a penchant for hyperbole. However, if you have a little over six minutes of your time to spare and want tips on running social media programs for a large brand, then don your headphones and listen to this short video from Richard recorded at [...]

Charlene Li, co-author of the excellent ‘Groundswell: Winning In A World Transformed By Social Technologies’, will be presenting a one-hour webcast on social media trends, how to create customers who evangelize for your company, and how to establish and support relationships between and among your customers.
According to the blurb:
Corporate executives are faced with a growing [...]