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corporate blogging news

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Corporate Blogging News
 

Social chat for your blog with Wibiya: friend or foe?

I currently use the Wibiya toolbar on Caged Ether to handle all my social bookmarking and to add other cool features such as the ability to instantly talk about my posts here through networks like Twitter.
I noticed that they have recently added a social chat feature:

I found this intriguing, although not necessarily life-changing.
Advantages:

I can engage [...]

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Your blog homepage: To excerpt or not to excerpt?

I manage a small coterie of blogs that on average receive about 20,000 page views per month. Somewhere between 16-19% of these visitors touch the homepage somewhere on their travels. The clear majority actually enter through the homepage. Bottom line: the homepage is pretty damned important.
This recently brought me onto an argument on what is [...]

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Online publishing models: the grid system

I’m in the process of redesigning CagedEther after inspiration following a Theme Framework session. On investigating different Wordpress themes, I came across a system to that may well help me juggle and organize the various pieces I want to squeeze into my blog’s latest incarnation. First though, a minor detour into my personal history, to [...]

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Blog implementation: do you risk the fear of success?

Daryl Pereira on August 2, 2010
Categories: Corporate Blogging News, Marketing, Web Marketing, Web2.0
Tags: , , ,

The BPI Institute website have an article covering the problems of successfully implementing a business process management  (BPM) solution. Don’t know what a BPM is? Don’t worry – I only have the faintest idea.
What was striking were the reasons for failure the piece lists:

lack of understanding what BPM really is
fear of failure
fear of criticism/losing face
unwillingness [...]

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What exactly are Wordpress theme frameworks?

If you are a long-time Wordpress developer who understands all the ins and outs of theme development then this post isn’t for you.
OK, now we’ve got that out of the way, for those of you left, let’s try and decipher where the real value lies in theme frameworks. Help comes in the shape of a [...]

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Blogging: the Google way (webcast with Karen Wickre)

Those SES guys in conjunction with Hubspot just hosted an excellent presentation by Karen Wikre, Google’s Senior Manager of Corporate Communications. Karen has been at Google for over 7 years and in that time has played a prominent part in bringing blogs into the center of Google’s communication strategy.

Why the empasis on blogs?
As Karen points [...]

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Create an online newsroom with attractive social media content

News evolves. We’ve gone from print to radio, TV and wait for it… the internet. The humble press release has had to evolve too. As an in-depth piece in Econsultancy points out about the emergence of TV:
Companies sprang up to service this need and PR people had to learn a new skill – video news.
So [...]

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Google’s use of its corporate blogs for handling announcements

Google recently acquired MetaWeb.
Interest was piqued in the tech industry press.
For instance Giga Om’s Liz Gannes tried to explain why the big G picked up this relatively unknown semantic web service:

The Register also picked up the news, gleaning information from a YouTube video on MetaWeb’s site, amongst other sources:

Where do they source their news? Both [...]

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