Silicon Alley Insider offers more insights into how to use micro-blogging to expand your current communications reach.

Bunch of links and case studies keep this post relevant.

Check it out

IT Pro has a good round-up of what the word on the ground was at this year’s Blog World Expo. Remembering that communication is a two-way street was one of the messages. Remember to listen!

You also need to remember that you are the expert - the one working in your field day in day out. Spreading some of this worldly wisdom can go a long way.

It’s hard to find posts these days on…

Kate’s Digital Update highlights a point by Steve Rubel that it will be the consumer that shapes future media. She offers this up in contrast to Scoble and Israel’s recommendations in Naked Conversations that you should look within the corporation when it comes to setting up a corporate blog.

It’s an interesting point, and personally I’d agree with her that both viewpoints need to be taken into account. As much as talking to your customers…

Author Bob Baker has pulled together some interesting uses of Twitter - from a restaurant using it to send out daily specials to Mashable sending out their headlines over the service. He also offers some great links to other posts covering Twitter and productivity.

Read on

You may have seen this because it happened a month ago, but Twitter, the popular microblogging service, was recently covered in BusinessWeek. The article picked up on numerous companies using the service to interact with and support customers. Comcast has been doing some work to improve its beleaguered brand image.

The article goes on to show how the service has been building valuable relationships with small slices of chatter.

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WebIncNow have one of those ‘top five things…’ posts about corporate blogging. Having watched this space for the last few months, I’m suffering ‘top five things…’ fatigue. However, his last point talking about paying special attention to your ‘About Us’ page did catch my attention.

When we setup a new blog, that is about the last thing we consider, however it can be one of the most important pages, especially as a lot of users…

Mario Sundar once again picks up on the subject of CEOs blogging. Will this issue ever be put to sleep? I doubt it. Why? I’d suggest there are just way too many variables involved. It is like asking should you have long hair? (OK, perhaps a dodgy analogy, but it is late on Friday, and hopefully you get my point).

Some things to consider:

• Is the CEO remotely interested in blogging?
• Is there a viable topic…

Matt Dawson of Category 4 goes into detail about your platform options for corporate blogging. These include Wordpress (which I’d heartily recommend), ExpressionEngine and custom solutions. What about Moveable Type? I’m not a fan, but shouldn’t it be included as another major player in this market?

He talks briefly about CMS options. In this space, I’d say I’m intrigued by Drupal, although haven’t had time to test drive.

Read more about corporate blogging platforms