Those far-reaching tentacles of Shel and Neville over at the FIR Podcast picked up an informative new document from the Social Media Group titled ‘Social Media RFP Template’. As more and more agencies from across the marketing spectrum (and in particular SEO and PR) now offer social media services, how do you separate the wheat [...]
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Engaging a social media agency? SMG provides template questionsNew year, new app: Wibiya social bookmarkingIt’s getting easier and easier to add those nifty social features that make it easy for anyone to Tweet a post, grab your RSS feeds, visit your Facebook page, and all the other features that supplement a bulk-standard blog. Who needs press releases when we’ve got blogs?So, Twitter recently announced that it is going to roll the popular retweeting service (a way of forwarding Tweets around originally developed by Twitter users, not the company) into the core Twitter application and its API. The Dirty Little Secret of Social Media: LongevityIn what seems like a lifetime ago (about 4 years past), I worked search marketing on the agency side. As an account manager, I spent many a meeting reassuring hyperactive marketing execs that great Google rankings (well, this also included Yahoo and Microsoft back then) were just around the proverbial corner. With search, the grunt [...] Read moreLinkedIn tops the list of top social media used by B2B marketersLinkedIn is cited as a key tactic used by marketers to reach a B2B audience, according to a recent study by BtoB and the Association of National Advertisers. (Source: [...] Read moreDealing with negative bloggersFrank Strong has put together a great post detailing the strategy that Ragan used to influence a blogger who was a sole negative voice in an otherwise sea of positive feedback on a new product launch. eBay’s Richard Brewer-Hay on social media and corporate bloggingLooking over past blog posts, I’ve noticed that I do have a penchant for hyperbole. However, if you have a little over six minutes of your time to spare and want tips on running social media programs for a large brand, then don your headphones and listen to this short video from Richard recorded at [...] Read more‘Groundswell’ author on integrating social media into your business strategyCharlene Li, co-author of the excellent ‘Groundswell: Winning In A World Transformed By Social Technologies’, will be presenting a one-hour webcast on social media trends, how to create customers who evangelize for your company, and how to establish and support relationships between and among your customers. |
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