Category Archives: content

Experimenting with Piktochart for Infographics

We’re at that stage with the Nustory Project where we’re exploring the creation of deeper, richer content.

We’ve seen infographics grow in popularity in the last couple of years, and with that has come a number of great tools to help with the creation of these informative assets.

One of these tools is Piktochart, which came recommended by a colleague. I decided to give this tool a trial and over an hour or so was able to generate this infographic pulling together content marketing stats:

What do you think? 

The tool really is very easy to use and comes with some great features to add images and your own data.

Go ahead and give Piktochart a try yourself!

Looking for startups for content marketing projects with USC and SJSU

content marketing - business image

Are you interested in building your social presence while helping students understand how customer engagement is being transformed?

We are looking for startups interested in being part of an exciting content marketing project we are kicking off with the University of Southern California and San Jose State University business students.

nustory logo dec 2014 v1 smallStarting in February and continuing until April, a team of students will work with each startup to first build an understanding of the industry and business environment. They will then embark on a series of content experiments using Twitter initially, and progressing to the development of deeper content such as blogs and infographics. Using insights from the Hootsuite social media management platform and collaborative knowledge from IBM Connections, the students will provide a final actionable report based on their experiments.

Key points:

Duration: February – April 2015   
Student team: 4 undergrad business communications students
Student deliverables: Initial content marketing plan, ongoing network building and content curation (Twitter), one piece of deeper  content (eg. blog, infographic), final data-driven content marketing plan
Business requirements: One point of contact (eg. marketing lead) with minimum engagement time of 5 hours, access to Twitter  account (all content can be reviewed before posting) 
Faculty sponsors: Dr Peter Cardon (USC), Larry Gee (SJSU)
Industry sponsor: Daryl Pereira (IBM)

Sound interesting? More information on the project: http://www.nustory.com/businesses/

Also feel free to comment below or reach out to me @cagedether.

Building IBM’s biggest Twitter profile

Did you know that @developerWorks is IBM’s biggest Twitter profile?

With over 33,000 followers, this syndication channel has some serious clout:

image

While we’re talking numbers, let’s just say this channel drives over 200,000 clickthroughs a month to the developerWorks site – surely not something to be sniffed at! I recently caught up with Frank Carlos, the man behind the profile, to get some tips on building a strong Twitter network.

Read more about developing IBM’s largest Twitter profile