You got those blogging blues? All that time and effort penning wonderfully erudite missives and no one can be arsed to show up and read the damn things? Just too many blogs crowding out your place in the sun on the mighty Google? Might be time to start looking…

2011 is quite a year for IBM. It marks its one hundredth year as company; as a brand. What does this mean to me. Partly a reflection on what a brand means. Especially as I’m one of the newer entrants and wasn’t around when Big Blue was busy innovating punch card systems, typewriters, mainframes and [...]

The canonical view in corporate marketing is that you start high level at strategy and then work your way down onto tactics and execution. There are domains where this approach can rapidly desintigrate. Like social media. For years I preached the message so eloquently spelled out by Forrester’s Josh Bernoff in Groundswell: work out a [...]

Early birds catch the blogworms. Or so suggests research by blogging metrics maniac Dan Zarrella. You have the best chance of getting eyeballs to your posts if you get that content out before 10am US Eastern time. In a recent webinar hosted by Hubspot, Dan unleashed a torrent of findings from his surveys and research [...]

As always, some thought-provoking research is coming out of the Altimeter group around the maturing (and increasingly frustrating) role of the social media strategist. At the crux of Jeremiah Owyang’s report is the notion that the growing challenges of the social media strategist role could push him/her into a reactive corner, just responding to the [...]

Got caught up on a discussion around what screen resolutions most people use these days to view blogs. Made me dig into the trusty Google Analytics to see if I could discover anything for this very blog. This is what I found: Less than 10% of the audience use 1024×768 or less. Given that the [...]

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I recently had the opportunity to catch up with Frank Carlos, a grassroots marketing expert on the IBM developerWorks team. Among his many accomplishments has been the development of the @developerWorks Twitter profile which has amassed a princely 33,000 followers. In my mind, this makes Frank something close to the Ashton Kutcher of the B2B [...]