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analytics
 

The YouTube recommendation engine: a lesson in transparent analytics

daryl_pereira on June 18, 2011
Categories: analytics,predictive-analytics,recommendation-engine
Tags:

Recommendation engines are all the rage. Whether it is in the realm of social commerce (see IBM Coremetrics Intelligent Offer ) or in location-based social applications like Foursquare . As the attention span of…

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Lotusphere 2011: building collaborative business intelligence with Cognos 10

Over on the IBM Software Blog, Cognos Product Marketing Manager Brendan Farnand explains just

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Optimize SEM and SEO Lead Gen Campaigns with Web Analytics (Webinar)

daryl_pereira on December 13, 2010
Categories: Web Analytics,Web Marketing,analytics,business-analytics,coremetrics
Tags: ,

Integrating search engine marketing (SEM) and search engine optimization (SEO) projects and teams is a best practice that can deliver a powerful Virtuous Cycle.  Built on the foundation of an analytics platform such as Coremetrics Continuous Optimization…

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Using structured data analytics to make better business decisions

In the current edition of Analytics, a cross-brand team from IBM (Irv Lustig, Brenda Dietrich, Christer Johnson and Christopher Dziekan) explain IBM’s view of the structured data…

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Jeff Jonas interview with Forbes: IBM’s business analytics strategy

daryl_pereira on November 9, 2010
Categories: analytics,business,data,jeff,jonas,security

Jeff Jonas, ch…

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IBM Business Analytics Software protecting children in care in Nevada

daryl_pereira on October 25, 2010
Categories: analytics,business,case,cognos,management

As the Business Analytics Forum gets underway in Las Vegas, eWEEK feature an article on how IBM’s analytic software is helping Clark County Family Services Department in Nevada improve the delivery of social services. Prior to using IBM analytics, spreadsheets…

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Business Analytics Forum at IOD

daryl_pereira on October 24, 2010
Categories: analytics,business,iod

Welcome to this new IBM Business Analytics blog to coincide with the major IBM business analytics event about to kick off in Vegas. Whether or not you are attending, here are some useful links where you can get more information on the event: Business Analytics…

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