Blog Archives

Finding a Google+ numeric ID

If you are working with the Google+ API for tracking or other purposes, you may have noticed that you need to match against the numeric ID for the G+ user account. This isn’t the easiest thing to find and took

Posted in analytics, google-plus, Social Media, Social networks

Big data means big changes for management: MIT

Last week I had the great opportunity to gatecrash an MIT alumni event on the topic of MIT and The Digital Economy packed with luminaries of the business/technology field such as Andrew McAfee and Erik Brynjolfsson of MIT, Tim O’Reilly,

Posted in analytics, big-data, mit-sloan Tagged with: , , ,

The YouTube recommendation engine: a lesson in transparent analytics

Recommendation engines are all the rage. Whether it is in the realm of social commerce (see IBM Coremetrics Intelligent Offer ) or in location-based social applications like Foursquare . As the attention span of…

Posted in analytics, predictive-analytics, recommendation-engine Tagged with:

Lotusphere 2011: building collaborative business intelligence with Cognos 10

Over on the IBM Software Blog, Cognos Product Marketing Manager Brendan Farnand explains just

Posted in analytics, business-analytics, business-intelligence, lotus-connections, social business Tagged with:

Optimize SEM and SEO Lead Gen Campaigns with Web Analytics (Webinar)

Integrating search engine marketing (SEM) and search engine optimization (SEO) projects and teams is a best practice that can deliver a powerful Virtuous Cycle.  Built on the foundation of an analytics platform such as Coremetrics Continuous Optimization…

Posted in analytics, business-analytics, coremetrics, Web Analytics, Web Marketing Tagged with: ,

Using structured data analytics to make better business decisions

In the current edition of Analytics, a cross-brand team from IBM (Irv Lustig, Brenda Dietrich, Christer Johnson and Christopher Dziekan) explain IBM’s view of the structured data…

Posted in analytics, business-analytics, business-intelligence, cognos, ilog, predictive-analytics, prescriptive-analytics, spss Tagged with:

Jeff Jonas interview with Forbes: IBM’s business analytics strategy

Jeff Jonas, ch…

Posted in analytics, business, data, jeff, jonas, security

IBM Business Analytics Software protecting children in care in Nevada

As the Business Analytics Forum gets underway in Las Vegas, eWEEK feature an article on how IBM’s analytic software is helping Clark County Family Services Department in Nevada improve the delivery of social services. Prior to using IBM analytics, spreadsheets…

Posted in analytics, business, case, cognos, management