According to Jennifer Bohmbach, Sun Microsystems had a ‘very smart’ blogging policy: “don’t say anything that will get us into trouble”. May sound obvious but countless organizations spend weeks if not months constructing weighty documents describing what you can/cannot say on a blog. Read more about what Jennifer says about starting a corporate blog
The rambling Librarian offers a good comparison of the blogging policies of some of the top corporate blogs including IBM, Yahoo and the BBC. Are your blogging guidelines overly confining or, at the other extreme, are you setting yourself up for a lawsuit? Read more…
This time Watblog offers some useful pointers on corporate blogging – useful stuff for those new to this area, such as plan your objectives up front and think more of writing as if it’s an email rather than a press release. Read more…
One of the so-called rules of social media is that you should adopt a personal voice. After all the medium is all about helping companies look less monolithic and to engage on a one-to-one basis, right? Well, not necessarily, according to Ann All’s article in IT Business Edge. Content is content, and as long as … Continue reading Does social media need to be personal? | Corporate blogging news digest
If you are involved in setting up or running a corporate blog, you are probably well aware that one justification for the effort is the love Google will probably show you for your regular, fresh content and wonderful referrals (links) from the blogging community.Using a blog to garner links is growing in popularity as SEOs … Continue reading An SEO perspective | Corporate blogging news digest
Welcome to the first installment in the series of weekly email digests covering the latest happenings in the world of corporate blogging. Feel free to subscribe via RSS or use the email signup in the sidebar. If you want more regular updates, then follow me on Twitter or Del.icio.us. The biggest story right now has … Continue reading Who do you trust? | Corporate blogging news digest
Karyn Romeis has a great post detailing a scenario where you push a subject on your blog that you know represents an alternative view to that of a client (or for that matter someone else in your organization). The post and its comments are picked up by your detractor and if that person happens to … Continue reading Corporate blogging: just how culpable are you?