google trends social media mkt search

The rapid growth of social over search

Take a look at this graph pulled from Google Trends comparing the search terms ‘social media marketing’ and ‘search marketing’.

Blue: social media marketing
Red: search marketing

google trends social media mkt search

I wonder if this keeps any folks at the mighty G up at night? Even if we as users still rely heavily on search, you could make the argument that marketing as a discipline has shifted its interest in the direction of social.

Funny that 2011 represents the watershed, at least for these search terms. In the social media industry, we tend to think of this as the year social finally came of age.

Food for thought?


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