On a presentation today, Scott Neuman from IBM Collaborative Solutions showed how Social Business fits in with the key tenets of the Smarter Planet:
How are we getting more instrumented? As an example, smartphone shipments will outpace PCs by 2012. Technology is closer to us than ever before. For instance Location-Based Services allow us to share information directly related to our current location. Devices play a more integral role in our lives than ever before.
Beyond the proliferation of devices, we are seeing more of these devices being network-enabled. As a result, social networking accounts for 22% of all online time. Through Social Business, enterprises can realize more value by creating linkages across the ecosystem. Whether this involves tying up customer feedback to product development to fuel product innovation, or sharing information across a global sales organization, business operations can be more agile, customer-facing and inherently more valuable.
We are seeing increasing use of social data to help shape business decisions. Business Analytics and Optimization plays heavily into this area. Whether this be analysis of front-end data from social media monitoring or an examination of product forum threads to expose customer pain points, the Social Business is a smarter business.
This fits in neatly with the recent launch of the IBM Social Business site in the Smarter Planet area of IBM.com. You’ll find a number of resources, including the IBM Social Business Jam which I recently blogged about and a notable mention of IBMer Luis Suarez Rodrigues, who has been a major advocate of internal social networking here.