In the news: advanced business intelligence from Cognos 10


The big news today from the IBM IOD Global Conference and Business Analytics forum is the unveiling of Cognos 10.

The most common feature brought up on news sites and blogs is the ability Cognos 10 opens up to access business intelligence on a mobile device: be it a Blackberry, iPad or iPhone. Bloomberg picks up on a case study from the car rental industry:

"Hertz Global Holdings Inc., the largest car-rental company, will gather survey data from customers via text messages, and use IBM’s software to analyze responses. Employees can then receive real-time information on potential problems, such as wait times at car-rental locations, and adjust accordingly. Office Depot Inc. also is using the software to gather, analyze and report store-performance data."

Meanwhile, Dr Dobbs focuses on the move away from charts and graphs to "broader analysis tools supported by built-in images and user help videos". They also highlight advances in predictive analytics and ‘what if’ scenario evaluations.

Over on PC World, there is coverage of the tie-up with other parts of the IBM portfolio. Linkage with Lotus Connections, IBM’s social networking platform, will "allow users to engage in conversations about business information and get more value out of the software". Cognos 10 also includes a statistics engine from the SPSS suite.

ITBusinessEdge points out the importance of business intelligence in the current economic climate: "business executives are looking for simplified access to more relevant information they can trust".

More information on Cognos 10
More information on the IBM Business Analytics Forum