Comments on: Current issues with B2B social media http://www.cagedether.com/2010/04/26/current-issues-with-b2b-social-media/ Missives from a social media practitioner with a background in media peppered with social research experience Thu, 09 Feb 2012 07:51:00 +0000 hourly 1 http://wordpress.org/?v= By: Weekly Roundup of B2B Blog Posts | Social Media B2B http://www.cagedether.com/2010/04/26/current-issues-with-b2b-social-media/comment-page-1/#comment-70973 Weekly Roundup of B2B Blog Posts | Social Media B2B Sun, 27 Jun 2010 22:37:34 +0000 http://www.cagedether.com/?p=1121#comment-70973 [...] Current issues with B2B social media from Daryl Pereira (@cagedether) Paul Gillin penned an excellent article on the rise of social media in the B2B space for the latest edition of B-to-B Online. As the veteran tech journalist points out, marketers are now showing a higher comfort level with using social media, as evidenced by the ‘Twitter and Facebook emblems sprouting up on business Web sites like dandelions in a summer field’! As Paul explains, both Twitter and LinkedIn work well for getting in front of a professional demographic whereas Facebook has huge mass appeal but often the communication is less work, more play. [...] [...] Current issues with B2B social media from Daryl Pereira (@cagedether) Paul Gillin penned an excellent article on the rise of social media in the B2B space for the latest edition of B-to-B Online. As the veteran tech journalist points out, marketers are now showing a higher comfort level with using social media, as evidenced by the ‘Twitter and Facebook emblems sprouting up on business Web sites like dandelions in a summer field’! As Paul explains, both Twitter and LinkedIn work well for getting in front of a professional demographic whereas Facebook has huge mass appeal but often the communication is less work, more play. [...]

]]> By: john cass http://www.cagedether.com/2010/04/26/current-issues-with-b2b-social-media/comment-page-1/#comment-70909 john cass Wed, 28 Apr 2010 05:48:30 +0000 http://www.cagedether.com/?p=1121#comment-70909 interesting discussion. I think you are right that companies are evolving. Though I think many are at different stages dependent upon their initial goals, and realistic approach to social media. Probably the companies that were aiming for sales, may actually be the most behind because they are not putting enough thought into how to use social media for customer service and product innovation. I do think its important to think about using social media for marketing promotion, but the irony to me is that by focusing on marketing place, and product, you can generate promotional side benefits. Your point about process is well taken, though I'd say that there are a whole group of tools available in the marketplace for monitoring, triage, and response, and a system of routing. interesting discussion. I think you are right that companies are evolving. Though I think many are at different stages dependent upon their initial goals, and realistic approach to social media. Probably the companies that were aiming for sales, may actually be the most behind because they are not putting enough thought into how to use social media for customer service and product innovation.

I do think its important to think about using social media for marketing promotion, but the irony to me is that by focusing on marketing place, and product, you can generate promotional side benefits.

Your point about process is well taken, though I’d say that there are a whole group of tools available in the marketplace for monitoring, triage, and response, and a system of routing.

]]>