Engaging a social media agency? SMG provides template questions

Those far-reaching tentacles of Shel and Neville over at the FIR Podcast picked up an informative new document from the Social Media Group titled ‘Social Media RFP Template’.  As more and more agencies from across the marketing spectrum (and in particular SEO and PR) now offer social media services, how do you separate the wheat from the chaff?

Apart from dealing with the obvious stuff you’d cover with any agency engagement, such as agency background and their past experience in this area, the RFP also covers the following areas:

  • Integration of social media across marketing/communications functions
  • Social media channels employed
  • Reputation management and social media monitoring
  • Establishing social media profiles
  • Influencer outreach
  • Crisis management
  • Social media training
  • Compliance with legal requirements
  • Metrics and measurement

I’d say this list is equally valid if you are in the situation of having to prepare a job description for a social media manager or associated role.

Download the report

SMG also run the hugely popular Social Media Today blog aggregator. If you write in this space, you should definitely hook up your blog!

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