LinkedIn is cited as a key tactic used by marketers to reach a B2B audience, according to a recent study by BtoB and the Association of National Advertisers.
Generally, marketers are making a stronger push into social media, with 57% saying they are either currently utilizing social media, as opposed to 15% in an earlier study.
(Source: “Harnessing the Power of Newer Media Platforms for More Effective Marketing” survey)
I’m surprised to see that corporate blogging falls further down the list. Is this because marketers in this space aren’t the people who can maintain these blogs? Does this task fall to subject matter experts who might be in another part of the organization.
Interesting to see that search engine optimization outranks paid search marketing: a sign of the times given the tight marketing budgets?