http://www.cagedether.com/2009/07/14/will-social-networks-be-like-air/ Missives from a social media practitioner with a background in media peppered with social research experience Thu, 09 Feb 2012 07:51:00 +0000 hourly 1 http://wordpress.org/?v= http://www.cagedether.com/2009/07/14/will-social-networks-be-like-air/comment-page-1/#comment-60751 Randall Beard Thu, 30 Jul 2009 21:53:30 +0000 http://www.cagedether.com/?p=956#comment-60751 Very interesting and insightful post. I sometimes turn off my cell phone because I don't want to be bothered and agree that anonymity on occasion is important for most people--including on the web. On the other side, the dramatic growth in social networks shows just how powerful the human need is to socialize with like minded people. I suspect that portability might need to account for the phenomenon that you mention--that is, you may want different social graphs to accompany you to different web sites, or for perspective on various products and services. I trust some friends for car reco's, but not others, etc. Regardless, it will be a fascinating ride and will challenge the way marketing has operated for the past 50+ years. My take on this is at: http://randallbeard.wordpress.com/2009/06/29/social-web-transforms-marketing/ Randall Beard Very interesting and insightful post. I sometimes turn off my cell phone because I don’t want to be bothered and agree that anonymity on occasion is important for most people–including on the web. On the other side, the dramatic growth in social networks shows just how powerful the human need is to socialize with like minded people. I suspect that portability might need to account for the phenomenon that you mention–that is, you may want different social graphs to accompany you to different web sites, or for perspective on various products and services. I trust some friends for car reco’s, but not others, etc. Regardless, it will be a fascinating ride and will challenge the way marketing has operated for the past 50+ years. My take on this is at: http://randallbeard.wordpress.com/2009/06/29/social-web-transforms-marketing/
Randall Beard

]]> http://www.cagedether.com/2009/07/14/will-social-networks-be-like-air/comment-page-1/#comment-59810 Amelia Vargo Fri, 17 Jul 2009 08:06:16 +0000 http://www.cagedether.com/?p=956#comment-59810 You've struck a chord with me here... I think you're totally right about this. Social media will be like air, we will stop noticing it, I can't help thinking there are positives and negatives with this outcome. All of which you've outlined perfectly here. You’ve struck a chord with me here… I think you’re totally right about this. Social media will be like air, we will stop noticing it, I can’t help thinking there are positives and negatives with this outcome. All of which you’ve outlined perfectly here.

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