Charlene Li, co-author of the excellent ‘Groundswell: Winning In A World Transformed By Social Technologies’, will be presenting a one-hour webcast on social media trends, how to create customers who evangelize for your company, and how to establish and support relationships between and among your customers.

According to the blurb:

Corporate executives are faced with a growing challenge: how to
respond to the growing influence of online social technologies, such as
blogs and networking sites, where people can discuss products,
companies, write their own reviews and find their own deals.

Drawing upon a wealth of data accumulated by Forrester Research as
well as original research, co-author of the business best-seller,
Groundswell: Winning In A World Transformed By Social Technologies,
Charlene Li, details how to turn this social media threat into a new
business opportunity. Li covers the social media trend and more
importantly, specifies what companies can do to turn this trend into a
competitive advantage.

Sign up now (Wednesday, July 8, 2009, 1:00 PM EDT/10:00 AM PDT)