Social media game at IBM Impact event

IBM is currently hosting its annual SOA event at the Venetian in Las Vegas. In order to promote the event and to encourage collaboration between attendees and those who couldn’t make it this year, IBM have launched a number of social media iniatives.

One promotion that particularly caught my eye is the social media game, whereby anyone who actively shares content around the event is entered in a competition to win free entrance to next year’s conference. So whether you blog, post videos on Youtube, pictures on Flickr or engage in any one of the following social media tools, you have the chance to win.

Activity Points per Activity More Information
Register at SOAsocial or the Impact Social Network* 10* points (for both, earn 20) SOAsocial.com
Impact Social Network
Tweet about Impact 1 point www.Twitter.com (include hashtag #ibmimpact to tweet)
Blog about Impact 5 points Any blog post related to Impact will count, as long as the tweet includes a link to the post and the hashtag #ibmimpact
Pic posted to Twitter (using Twitpic, Flickrâ„¢, etc.) 2 points Any picture related to Impact will count, as long as the tweet includes a link to the picture and the hashtag #ibmimpact
Post a 12 second video about Impact 2 points 12seconds.tv
Post YouTube Video about Impact 5 points YouTube.com
Attend a Tweetup at Impact 5 points See details above.

RSVP for Monday

RSVP for Tuesday
RSVP for Wednesday

Grab a ‘scavenger prize’ 10 points Be sure to follow @smartSOA on Twitter for clues to scavenger prizes

A leaderboard around the event lets participants know where they stand and the winners will be announced on the last day of the conference.

This looks like a great idea to encourage participation in social networks and I look forward to following up with the team after the event to gauge the success of this initiative. For more on this and to see how else IBM is using social media the Impact event, check out the Impact Communities page.

(In the interests of disclosure, I should point out that I am an IBM employee)

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