Don’t stare at your stats: build blog traffic instead

Problogger runs a great post on what you can do with the spare time you can gain from not obsessing over your blog stats. So, rather than looking at who’s coming to your blog and what they do when they get there, concentrate more on getting more (and better) traffic to your site.

There are some real gems in this post such as:

readers really don’t “care how much you know until they know how much you care.”

and on top of that a great call for benevolence: why not spend some time helping new bloggers. Your reward will come. I’d suggest this all points towards one overarching principle which seems to underpin successful blogging: think of your writing more as community service rather than self-promotion.

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