Blogs: more visitors than Facebook

Possibly a bit premature given that the year is not even over yet, but MediaPost have pulled together a number of statistics on how many blogs are out there, how many people reads them, and how much money they make.

According to comScore, blogs had 77 million unique visitors in the US for August 2008 – as opposed to Facebook, which only had an audience of 41million. I didn’t expect these figures to be quite so high. Another impressive figure is that 77% of active internet users read blogs. Quite impressive given that the medium has only been around for about the last 5 years.

There is a lot more information in the MediaPost research brief. Read more…

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