Deirdre Breakenridge from PR2.0 Strategies has some great tips for corporate bloggers who are concerned their blogs are not performing just because they don’t get any comments.
She gives a number of useful tips to get around this, particularly if you have an executive blog where visitors don’t feel confident posting. She makes the excellent point that best blogs are conversations and not monologues. Listen to your community and play an active role in it.
I’d suggest it’s also worth checking your web logs and looking at how many people visit the blog, and whether or not they are engaged enough to stick around and come back for more. Benchmarking these figures can be tricky, although if you have multiple blogs, you can compare them against each other.