Problogger’s detailed guide to corporate blogging

The Problogger team really do a good job of pulling together top tips from many respected corporate bloggers. Putting together an editorial calendar, not worrying too much about a unified voice and how you implement an editing process are all covered in this detailed post.

They finish on probably the most important point: establish a measurement program. I think this really could be the subject of a blog post all on its own. Hmm, now there’s a thought.

Read the full Problogger article

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