Rubel vs. Naked Conversations

Kate’s Digital Update highlights a point by Steve Rubel that it will be the consumer that shapes future media. She offers this up in contrast to Scoble and Israel’s recommendations in Naked Conversations that you should look within the corporation when it comes to setting up a corporate blog.

It’s an interesting point, and personally I’d agree with her that both viewpoints need to be taken into account. As much as talking to your customers could give you the perfect model for your blog, you still need to work with what resources you have in your organization.

This situation would change if we arrived at the stage where the customer actually molds the company (especially the marketing effort). How far off is this? Hmm…

Read Kate’s post

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