IT Pro has a good round-up of what the word on the ground was at this year’s Blog World Expo. Remembering that communication is a two-way street was one of the messages. Remember to listen!
You also need to remember that you are the expert – the one working in your field day in day out. Spreading some of this worldly wisdom can go a long way.
It’s hard to find posts these days on corporate blogging that don’t involve Twitter. IT Pro gives some indication as to how companies can use this and the interrelation between blogging and Tweeting.