Remember the ‘About Us’ page

WebIncNow have one of those ‘top five things…’ posts about corporate blogging. Having watched this space for the last few months, I’m suffering ‘top five things…’ fatigue. However, his last point talking about paying special attention to your ‘About Us’ page did catch my attention.

When we setup a new blog, that is about the last thing we consider, however it can be one of the most important pages, especially as a lot of users will arrive at your site ‘blind’ directly from a search engine (read Google).

Anecdotally, I know I often find myself checking out just who is writing, especially in this age of Twitter and the search for interesting social connections.

I really should go check out what I say about myself on CagedEther…

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