Less can be more: lesson for Starwoods

In a review of the Starwoods Hotel Blog, John Cass picks up on the point that it can be worth writing less and spending more time building relationships.

This side of corporate blogging definitely shouldn’t be underestimated. Definitely leverage your blog as a way to build relationships with others in the community.

Read John Cass’s review of the review
Read the Starwoods Hotel review

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