More and more CEOs are turning to Twitter as a way to effectively communicate to employees, customers and the outside world in general.
Is this a big surprise? On the one hand, no… the medium is well suited to handling short, sharp communication from those with little time on their hands. On the other hand, the CEO community are not necessarily well known for being early adopters. And while you could say you are hardly an early adopter for joining Twitter now, the platform has still to make major dents into the mainstream.