Corporate bloggers: target quantity or quality?

Lori MacVittie of DevCentral has a great post on the trade off between producing a few quality (on-topic) blog posts regularly and producing a barrage of drivel (not quite sure where I fit on this graph – Ed). Drawing from the history of trade publications, the post makes a great case for why corporate blogging should not go the way of the trade publication.

For what it’s worth, my take is that too many trade publications use the influx of press releases as a great way of generating cheap content quickly. As long as a corporate blog can keep arm’s length from the company’s press release machine, there’s hope that this medium can continue to create informative, educated and provocative content.

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