Ouch. Scott Hepburn of PRStore really takes a swing at corporate blogging in particular and blogging in general. “Countless writer wannabes have started blogs, only to abandon them after a month.” I think Scott is playing the ‘comms-frontation’ card with aplomb: be controvertial to get your word out there. I’m not saying that he doesn’t make some fair points (I’ve read more than my fair share of blog posts that are press releases in sheep’s clothing). Still, there’s something tautological about using the blogging platform to trash the blogging platform.