Being open yet safe with a corporate blog

Nick Reynolds of the BBC wrote a wonderful article on one of the abiding questions of corporate blogging: how do you keep a blog juicy (and not just full of marketspeke) yet at the same time not disclose anything that could damage the corporation.

Nick claims this kind of information can fall into one of three categories: relatively harmless, true but embarrasing, and true but damaging.

If nothing else, read this post to get an inkling into the inner workings of a large public news outfit (in this case the BBC).

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