Enterprise software marketing research

If you are a marketer working in the B2B tech field, you’ve probably noticed there’s a dearth of marketing studies in this area. eCommerce reports are ten to penny but precious few researchers seem interested in this area.

For that reason I was particularly happy when I came across this report by Enquiro entitled ‘Marketing to a B2B Technical Buyer’. There are some great stats including research such as this into top online influences:

Enquiro Top Online Influences

So if you are interested in more figures in this area, go ahead and download the report now!

(Just to be clear, I’m in no way associated with Enquiro)

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