If you are a marketer working in the B2B tech field, you’ve probably noticed there’s a dearth of marketing studies in this area. eCommerce reports are ten to penny but precious few researchers seem interested in this area.
For that reason I was particularly happy when I came across this report by Enquiro entitled ‘Marketing to a B2B Technical Buyer’. There are some great stats including research such as this into top online influences:
So if you are interested in more figures in this area, go ahead and download the report now!
(Just to be clear, I’m in no way associated with Enquiro)