Adam Tinworth goes to town on websites that think more of putting the community elements over to one side, rather than embedding it within the content. The error is often made by experienced content professionals and media space designers alike – pride of place goes to the content,
“But the traffic figures tend to show that the community stuff is just as much the real stuff to the readers as the journalist-created content. In a sense, holding community apart from professional content only harms the professional content creators. It bars them from seeing and exploring the reaction from their customers to their work”
