When setting up corporate blogs, you’re bound to run up against detractors. One of the strongest voices will probably come from the legal department – highlighting the risks involved in allowing employees to speak on behalf of the organization.
Shel Holtz investigates the issue and offers the example of Michael Hyatt, the CEO of Thomas Nelson. Hyatt took the lead and against the recommendations of his legal team set up blogs.
In Hyatt’s opinion there comes a point where you have to take leadership – and that means courage in the face of those who see the downside.