Ward on the Web compiles a list of top tips for blogging. The real gem here are the links at the bottom of the post. Resources from A-list bloggers including Matt Cutts, Robert Scoble, Bruce Clay and more.

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Adam Tinworth goes to town on websites that think more of putting the community elements over to one side, rather than embedding it within the content. The error is often made by experienced content professionals and media space designers alike – pride of place goes to the content,

“But the traffic figures tend to show that the community stuff is just as much the real stuff to the readers as the journalist-created content.  In a sense, holding community apart from professional content only harms the professional content creators. It bars them from seeing and exploring the reaction from their customers to their work”

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John Cass has been part of the team tracking the uptake of corporate blogging in Fortune 500 companies. According to their research, only about 12% of the cream of companies are actively blogging.

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So, once you have got through the strategy and start the tactical phase of launching a blog, there will be some programming required. With the number of corporate blogs on the rise, this area of programming is becoming more and more sought after.

This is a great post if you are interested in the changes new technologies are having on web teams and the IT infrastructure in general.

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Is there a chink in the Webex empire? With the proliferation of Web 2.0 tools out there, it looks like there is a way to run seminars that leave a bigger trail in the ether.

Attend any Web 2.0 seminar and you’ll probably see a bunch of these in action. The latest I’ve seen is this approach from Radian (with the help of CrossTech Media):

• Use acrobat.com sharing tools to host the webinar portion (including audio and recording)
• Use Twitter (or preferably another service that’s more stable) to engage the audience

What are the benefits of this approach? If your audience asks questions, those serve as marketing tools to their wider audience. You tap into their social graph. Your recording of the session is up in minutes after the event without having to go through any of the rigmarole Webex puts you through.

I’d be interested to see any other approaches that may go further in using online events as marketing tools.

Debbie Weil picks up on a post by Alan Weiss claiming that corporate blogging is a waste of time: there is only limited benefit when you have a brand. Without one, why bother?

As an aside, this debate is continuing in other posts and is more testament to the power of being contrary in spreading the word.

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If you are in the situation of having to setup guidelines around employee communication on work-related social media sites (Facebook, forums, blog comments, etc.) then a good place to start could be considering the published policies of IBM and Sun. Interesting that both these organizations allude to highlighting the need to be responsible.

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A great post on Fiat Lux in response to Jeremiah Owyang’s call to create a list of companies with social media officers. Lux doesn’t feel that a company needs to have this role in order to be successful in this space. And this is coming from a position of some authority: from within Adobe who is well ahead of the curve in this respect. The main point is that these efforts should happen organically:

“I’d go so far as to say that if your company needs to create an actual person or group who ‘owns’ social media, you’re screwed before you even start.”

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