Picking up on the relaunch of the Southwest Airlines blog, Mario Sundar posits what he sees as the future of corporate blogging and the role this will play in the social media mix. That mix will have three components: core communication, multimedia and social networking.
I’d have to say there’s a lot of sense in what Mario puts forward – to the extent that this is as good a working definition of Web 2.0 as I’ve heard.
