EMC has been a trailblazer in corporate blogging in the tech sphere. Chuck Hollis outlines what he sees as the lessons learnt. His no. 1 lesson: bloggers will emerge because they want to.
I’d have to say in our own experiences we were somewhat dubious at the outset given that we didn’t have too many people rushing forward. However, after the success of the initial launch, the momentum has only grown. The passion for blogging can spring from anywhere in the organization.