That Jeremiah post on the The Many Challenges of Corporate Blogging really is creating a stir. RonAmok adds his points to the debate.
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Challenges of Corporate BloggingIndian start-ups find a voice in bloggingA great article here from the Economic Times on the growth of blogging in India. Corporate blogs are taking off but the market is nowhere near saturated. Extensive rules for corporate bloggingWow, the Visionary Marketing Blog really goes to town on what you should bear in mind if starting a corporate blog. I include this post because of its depth. It really does go into some detail. Corporate Blogging and Facebook GroupsIf you ever wonder what’s being taught at social media classes, then check this out. A nice concise comparison of corporate blogging vs. Facebook groups. This seems to boil down to figuring out what your key objectives are. Beware of the pitfalls of corporate bloggingFollowing on from a Jeremiah Owyang post on the challenges of corporate blogging, SEM Clubhouse add some extra words of caution. Think about your voice, make sure you have the interest and resources are key points to take away from this post. Corporate Blogging issuing a change for PRThe Science of Marketing contends that corporate blogging is going to have one particular effect on the world of PR: a move from ‘public relations’ (think mass comms) to ‘people relations’ (ie. talking to individuals). Through blogs you can reach special-interest communities and small audience segments in a way that isn’t easy through other communication channels. Are you ranking for your company name?CompendiumBlog maintains that more and more blogs are stealing top ranking from corporate websites? Why? The content is fresher. What can you do about it? Add more fresh content by blogging. Will the blogging bubble ever burst?Not according to a recent eMarketer study. By 2012 it is estimated that at least 145 million people will be reading blogs at least once a month. Hayden Sutherland, Director at Ideal Interface feels that video blogging and microblogging will provide the content for those hordes of blog-addicts. |
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