It seems like a paradox, but we seem to be seeing more and more (offline) books on Web 2.0. This latest from the O’Reilly stable (which somewhat justifies its existence) explains how we are already part of the Web 2.0 business economy. She attempts to cut through the buzz and hype surrounding this area and show where the meat lies.
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Amy Shuen – new Web 2.0 strategy bookFake Steve Jobs speaks outBusiness Blog Consulting pick up on this session at Web2.0 Expo on the Fake Steve Jobs blog and what prompted Forbes columnist Daniel Lyons to start the blog. some great comments on audience participation and what this means for media in the future. Will CEO blogging spread?LinkedIn’s Mario Sundar picks up on a comment by Sun’s CEO Jonathan Schwartz, who felt we’re entering an era of CEO blogging. Mario explains why this might not be the case and offers some other suggestions for how CEOs might get involved in social media, for instance microblogging with Twitter or commenting on other blogs. Sun’s Tim Bray on the components of a successful blogI’ll blow the punchline here and go right ahead and list the three top tips from Tim Bray, a man who has been online since the advent of computers (something inside me wants to say ‘geek!’, but that’s just my jealous streak). So, here goes:
Voila. Twittering to the topMarketing Vox runs a useful piece for those looking to figure out Twittering, and how to use microblogging to get the most out of this medium. Debbie Weil talks to Dell chief bloggerDell now has a chief blogger (not bad given that many corporations don’t have anyone doing this service full time). Debbie Weil has secured an interview with the man, Lionel Menchasa, and among other things, discusses foreign-language blogs, Dell’s approach to community and the challenges of corporate blogging. Influence or sentiment: which is more important?More than knowing who is influencial, you should also keep track of sentiment of blog posts, much as a good PR agency can provide this kind of analysis as part of a clippings service. Knowing whether comments are positive, negative or neutral and measuring this over time can really help assess how effective your social networking efforts are. Lenovo, WellsFargo, Starbucks – detailed case studiesJohn Bell goes to town looking at the blogging strategies for three major brands. Great insight from the bloggers and project managers. |
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