Social media is still too new to have widely-agreed metrics for measuring its efficacy, especially when so many of the benefits are intangible. This great post from Debbie Weil goes into depth on what return on influence is, and what it means for companies. Remember, influence is not a one-way street.
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Return on Influence (ROI) of social mediaDebbie Weil’s top tipsNot a list of 10 or 7, but rather the top 8 tips for your corporate blog from Debbie Weil. This comes up time and time again, but make sure you post at least once a week!
What Dell has learnt from social media effortsIn this Q & A, Michael Dell discusses some of the advantages that blogs and social media have brought the computer giant. He elegantly sidesteps the issue of the effect of these tools on Dell’s reputation, but claims there have been business performance gains. The future of corporate blogging from SXSWCoverage of the discussion on corporate blogging, with representatives from Dell and LinkedIn. Charlene Li on the future of social networksCharlene Li from Forrester goes into detail on what she sees as the future of social networks – they will pervade all on the net. What will compose these social networks?
Wal-Mart opens blogs for buyersWalmart has taken a different approach to corporate blogging – they’ve opened the medium up to their in-store buyers. That is, those people that spend most time comparing and evaluating the goods Wal-Mart sells. Kind of like an expert review panel. The jury’s still out on corporate bloggingA further wrap-up from the Eurocom study on blogging in the tech space. This article goes into more depth on how blogging helps SEO – a core reason why many executives get involved. |
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