A new study conducted by the Society for New Communications Research looks at the new influencers in corporate communication. Blogs feature heavily in this list, being by far the most heavily used but not necessarily the best achiever.
There’s some great information in this study (conducted at the end of last year) for anyone looking to use social media for corporate communication purposes. My only criticism is that the report feels a bit one-sided. Just looking at how comms specialists use social media doesn’t necessarily paint a picture of how influencial this is. Until we as an industry can sort out the metrics around this, I doubt we’ll have this answer.