Wal-Mart opens blogs for buyers

Walmart has taken a different approach to corporate blogging – they’ve opened the medium up to their in-store buyers. That is, those people that spend most time comparing and evaluating the goods Wal-Mart sells. Kind of like an expert review panel.

If nothing else, this approach has garnered Wal-Mart a heap of press from blogs tracking corporate use of social media.

Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *